OPEN GUIDE 1
BMS 'Your Voyage' Brochures
The Your Guide to Treatment brochure (to the left) tells patients all they need to know about starting treatment with YERVOY (skin cancer treatment). This piece features a series of fictional patient profiles. Each is at different place in his/her treatment journey. Some are about to start; others are finished.
I wrote emails, notes, etc. for each profile to resonate with what the reader was likely feeling in their own journey.
The After Treatment Guide (to the left below) features the same cast of fictional patients to instruct the reader about what to do once treatment ended.
OPEN GUIDE 2