Like a zebra in a field of horses, my communications help you stand out. They get results. I’ve been helping my clients do just that for over a decade.
My approach is based on broad experience. I’ve led copy teams at Philadelphia area ad agencies - writing for global giants like Glaxo Smithkline and Bristol-Myers Squibb. I’ve also freelanced for a wide range of clients - from state government to local breweries and small businesses. And I marketed powerhouse brands on the client side (i.e. Lysol). So you can be sure my copy is not only compelling, but on strategy.
And brain savvy too. A social science junkie, I’m fascinated by what makes people tick. I know connecting on an emotional level is the key to behavior change. Curiosity and a passion for good copy mark my approach to any project.
Outside of work, I believe time at the bookstore is well spent (unless, of course, you were supposed to have been home two hours ago). I’m a former radio show host and improv performer. These days, I entertain myself by hitting the gym, catching up on my growing queue of podcasts (e.g. Ted Radio Hour), and taking classes in Philadelphia.
Curious to learn more? Here are a few more facts about me - including why I always buckle up.
I met my wife by outlandishly claiming I invented Doritos (I didn’t). The story ended up in The NY Times.
I fell out of a moving car when I was 6. I can only imagine the conversation after they noticed I was gone. “Where’s Larry?” “Not sure. I think we lost him back on Owens Road.”
I once worked the midnight shift in a warehouse straightening stacks of blank paper. Yep - 10pm-8am - making every job since seem fascinating in comparison.
On a commercial shoot - with the camera rolling - all eyes turned to me as my chair completely collapsed. Since then, I try to keep all the scenes I make scripted.