OPEN INTERNAL WEBSITE
OPEN EXTERNAL WEBSITE
Wharton Websites and Article
In 2012, Wharton radically changed its Student Life Program to better match a new and improved curriculum. Marketing communications were outdated and needed to represent the new Wharton – a place with a tremendously strong sense of community and collegial atmosphere.
As the lead writer on this project, I knew it was important to communicate all the great changes taking place. The external website and the article (to the left, bottom) give prospective students a taste of the new Wharton and motivate them to apply.
In 2018, we created an internal website (to the left, top) to speak directly to current Wharton first-year students and club leaders. It aimed to be a one-stop shop where students could learn tips, tricks, and resources to help them maximize their experience.