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GSK Restless Leg Syndrome Ad
For those affected by Restless Leg Syndrome (RLS), getting a good night’s sleep can be, well, a nightmare. Their legs shake involuntarily waking them. Our client had a new drug that could potentially help. They hired our team to recruit patients for an upcoming study.
To meet this study’s requirements, we knew we couldn’t just target people with established RLS – the patient population wasn’t large enough. An educational approach, therefore, made the most sense. This way even those who didn’t know they had RLS could also be candidates.
I used an edgy headline to capture attention and relay the main benefit of the medication – and then educated about the disease in the body copy. The resulting ad generated nearly 50,000 hits to the study website and ensured the timely completion of this trial.