OPEN MARKETING MESSAGES
Luxury Travel Messaging
Our client, a luxury travel company, was facing significant competition. So much so that their primary marketing messages – developed just a few years ago - no longer differentiated them. They needed to find new appeals that would resonate with consumers.
I wrote a series of marketing blurbs – using different styles and approaches - to be tested in focus groups. Here are a few samples. I’ve hidden the name of the company to maintain confidentiality.