PLAY VIDEO
Keep Kids Safe :30 TV Ad
In 2015, Pennsylvania got tough on child abuse. New laws required those who worked with kids (i.e. coaches, Boy/Girl Scout leaders, etc.) to get their child abuse clearances. The next step: getting the word out. This TV ad was part of a larger campaign (including radio ads, brochures, and posters). It delivered a memorable message by letting the kids do the talking.