OPEN FULL SITE
Brandywine Center
The Brandywine Center is a successful psychology practice in Delaware. They approached me in 2013 to do a website redesign. Working together, we found a unique selling proposition that would set them apart from the competition. You’ll see I positioned them as the practice with the most knowledge and experience (many practices in fact sent their most challenging patients to them).
But messaging experience and a caring atmosphere wouldn’t be enough. This website would need to do double duty. The practice was getting inundated by time-consuming phone calls asking if it was “in network” for insurance (it wasn’t). So it was important to make this information clear up front (it now appears on the Home page and the Rates and Insurance page).
And just as important: the practice would need to communicate exceptional value. Choosing to pay out of pocket can be a difficult decision for a patient. That's why I connected on an emotional level - reminding site visitors (see Rates and Insurance page) of the happiness and well-being they would now enjoy because of The Center’s experienced therapists.