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BMS Website
Patients who are diagnosed with metastatic melanoma (skin cancer) often feel lost and scared. For Bristol Myers Squibb, I wrote a series of banner ads to drive patients to this unbranded site called MMFacts.com. Here patients could learn all they needed to know to fight the disease. On the site, patients also could opt in to receive different free downloads such as “9 Things Every Cancer Patient Should Do.”
Once BMS had patients’ contact information, they could send them branded information about BMS’ melanoma medication. The website won a 2013 Web Health Award (BRONZE, Consumer Website Category).